Economic Systems Essay

Within the activity parameters of the economy, there come the economic systems. Economic system may be defined as an array and the nature of the interactive forces of the economic activity in the pursuit of the broad national resources in methods and means that brings the most optimal allocation within the economic units. In studying this concept, it remains solely an important factor to put into consideration the aspect of the limited resources. This attribute in an important enterprise that work to define the situational mobility in the use of these resources by the members of the society. In terms of economic systems, the capitalistic and socialist economies have certain features that may be voted as advantages and disadvantages in relation to one another. Since the ages of industrial revolution, these two systems have been developed. In the American enterprise, they have remarkably been in application. To define capitalism firstly, it is the market economic systems in which the decision about the market are decentralized to the firms and economic units with only a complimented influence by the government in supply of the public goods such as justice and national defense. The provision of the products and services are a decision by the owners of the factors of production (firms) that make rational decisions about what to produce, how much, when and whom to produce for. There is private ownership of the factors of production by firms with the main goal being profit maximization. (Foley, Pyle, 2003) On the other hand, socialist economy is the case where the resource package of the economy is deemed to be owned solely by the central government. The economy depicts a well planned system, with equality and equity been the presumptive decisions. Capitalistic economy is based on political frontiers which dictate that the ownership of the factors used in production is in the hands of the firms which use various investments schedules to increase their profit. In the due to process to strike a balance between these two systems, it is important to analyze the efficiency precept of the capitalistic economy. At one level, through personal persuasion in the conscience of his personal interest within the economy, he/she will help to bring a success to the broad economy as a whole and consequently benefit one another. When people choose to act on personal grounds without government regulation, there is a higher creation in the wealth factor by them then the consequence laxity that may be brought about if the ownership of these resources is by the government. Respect to more efforts into the economic activity at the personal level, the living standards will consequently improve. (Barnett, 2005) Within the economic framework, are the firms who own the limited factors of production. The economic activities are broad and intense with various packages of commodities and services as output. The market itself is competitive in nature with the price determination under the control of the existing forces of the market supply as well as the demand. Price level defines the level of consumption of the products by the rational consumers. When the prices are up, the consumers lower the level of consumption with the opposite still holding. However, in the capitalistic system, the price is determined by these forces which are never exploitation to the consumers or a loss to the firms. The equilibrium point between the demand function and the supply yields the equilibrium price. Sheridan, 1998) Generally, the national resources that involve both natural and human resources are limited. Consequently, such limitation to the level of resources implies the need for maximum exploitation. However, the capitalistic system is evident in the efficient exploitation and the use of these resources. At one level, these resources are owned solely by the firms. With the high population of such firms against the little package of the existing resources, there is an optimal subdivision of such resources between the firms. In there bid to create wealth on personal dimensions, the firms involve themselves in persuasive activities aimed at optimizing the scale of the available resources. On another scale, this can be related to the motivational aspect developed to them as reasoned to them been the owners of the state resources. Through this ownership, they apply various economies of scales and investment pattern that are adapted to providing the most optimal and efficient scale of output. Private ownership of resources seeks to fight the weaknesses found in the state ownership where there is generally a suboptimal scale in such resource use. Consequently therefore, the capitalist system signifies efficiency through optimal allocation of resources (Nash, 2003) Within their operation, is the competitive market comprised of many producers. The operating system is dictated by the market forces. For an optimal point within the equilibrium, the level of supply should be consistently equal to the level of demand. The assumption of a rational consumer is still prevalent with them choosing the best quality of product against the equilibrium quantity of demand and the supply. With their competitive nature, the firms employ the use of various methods aimed at improving the competitive age of their product. High quality increases this competition. With this factor in their mind, the firms employ various tools for achieving its success. Firstly, firms within this market are highly involved in market research. With this implement, they are able to study the market requirements in correspondence to the demand. Either, the aspect of innovation is highly developed with intense research on product competing within the market. Due to the competitive nature of this market, the firms are able and willing to invest more in the innovation process of their products which helps to create a reasonable state on their competition portfolio. Consumer sovereignty is an equally important tool. At the market place, consumer sovereignty implies the capacity under which the consumers are willing to consume the most desirable level of commodity at the prevailing optimal prices without any external dictate by the producers. Consumer sovereignty is synonymous to reducing their exploitation. However, exploitation comes when the supplies/firms wants to take various sales advantages in the sales activity to the consumers through increase in the prices of products. Due to the market forces, the capitalist system attempt to safeguard the interest of such consumers through the equilibrium determination of the price factor (Gianaris, 1993) Either, capitalist economy is a remedy to the weakness of lack in equal distribution of he available resources by the socialist economy. At times, the distribution of such resources by the socialist economies may be suboptimal. The capitalist economies come in to safeguard the interest of the people in the case of failed equal resource distribution by the socialist economy. To conclude, the capitalist economic system is a fundamental displine that is credited with various efficiencies. Such efficiencies help to rationalize the resource factor, the product output and the consumption pattern within the economic layout.

The Billingual Instructors for Bilingual Educations

The amount of non-English-speaking minorities in the United States is continuously increasing. Be that as it may, there are people in today†s society that feel that English should be the only language spoken. It is for that reason bilingual education may be eliminated from many public schools. Low academic outcomes from students also contribute to possible abolition of bilingual education. If schools don†t obtain better methods to ease the transition from one language to another, bilingual education will be faulty and seen as useless. In turn, many students will be denied the chance for an equal education. American students have learned the language easily because it has been incorporated into everyday events from an extremely early age. An adolescent has had at least 5 years to learn English vocabulary, and continues learning through high school. Many bilingual programs have students on slower learning tracks where they barley learn English and from which they may never emerge. However, society wants bilingual students to learn English and learn it quickly. By eliminating bilingual education, society is telling the student to learn English, but not giving him a place to learn it. The student is not given an adequate chance, which results in bilingual persons having poor reading, writing and speaking skills. Bilingual students can keep up academically with their English-speaking peers if they are taught at least partly in their native languages while learning English. There are many ways that bilingual education can be improved. By hiring bilingual teachers that communicate clearly when giving directions and accurately describing tasks will help ease the transition from a native language to English. If new information was introduced by using strategies such as thoroughly explaining, outlining, and demonstrating, comprehension of instructional tasks may be maintained. Promoting student involvement, communicating expectations of students', and explaining success in completing instructional tasks would give students motivation so they feel at ease. A new language is difficult; approaching bilingual students with methods such as these could improve their learning. An effective way to have positive student outcome is to value and respect students' languages and cultures. This value and respect needs to go further than the food and holiday celebrations that may be the only recognition of cultures in many schools. Teachers should involve themselves by learning about students' experiences in native countries and communities in the United States, while encouraging and supporting the development of the English language. These actions and attitudes show a student she is valued and respected; this, in turn, supports a more comfortable atmosphere for her. Furthermore, it builds self-esteem and improves academic achievement by incorporating the students' cultures into classroom instruction. Building lessons from things in students' experience and backgrounds promote more active engagement and increased learning. The will always be a need for bilingual education. There are many ways in which schools, teachers, parents as well as the student herself can improve. Answers to all of the questions posed by bilingual educators may not be available, but ideas about features of effective bilingual schooling are available. People involved in schooling need to work together to set realistic goals and strategies to promote success of bilingual education.

Reasoning And Analysis Assignment Essay Example | Topics and Well Written Essays - 1250 words

Reasoning And Analysis Assignment - Essay Example In this way, the reader can quickly infer as to the symbiotic relationship that key indicators effect on the overall sellability/marketability of a given idea, item, or individual. In a sense, the crowning achievement of an individual or a firm can serve to provide a powerful and useful segue or introduction where the reputation precedes the product or individual. This brief analysis will consider the ways in which the Halo Effect exists in many different forms as well as seeking to draw a level of inference onto the ways that companies can mold and benefit from such an interpretation while all the time promoting key concepts, products, and ideas to the customer base while allowing the product or service to perform the actual marketing itself; thereby, saving the company a large amount of money that would otherwise be spent on marketing. In order to achieve such a goal, 3 articles will be compared and key inference will be drawn from each as a way to better understand and categorize the Halo Effect. The first article which will be analyzed is entitled, â€Å"Creating the Brand Halo Effect†. This particular article discusses the way a firm can allow its market leader to tacitly perform its own marketing. An example of such a practice can readily be seen in the way that Apple Inc allowed the success of its iPod line to perform the product recognizance for its PCs and other services. Due to the fact that the market leader was so pervasively displayed within the culture, spending a large budge marketing a product such as the Apple line of PCs and laptops would have been a wasted effort. As such, the Halo Effect can contribute powerfully to lifting to the overall profitability of a given firm and freeing up valuable resources that would have otherwise been utilized to market and advertise other product/service offerings that However, it should be noted that placing the firm’s marketing thrust on a single

The Self in the Community Essay Example | Topics and Well Written Essays - 750 words

The Self in the Community - Essay Example Primarily, it was at home and through the people by blood relation that, like majority of people do, I manage to have gradually established my real character. With this basic unit of community, I experience being formed in several aspects and this formation is altogether a product of values taught and examples demonstrated by the adults whose actions have, in a way or another, influenced my set of perspectives on living and how I should find a way with it. Consequently, I somehow realize that while I acquire a unique identity by nature and ambition, I impose upon myself to assume traits of others which the norms of the society in general restrict men to be governed by. Beyond the impact of family, my encounter of other human beings in school, for instance, has induced to my spontaneous ‘self’ plausible barriers and motivating factors alike. In the process of becoming emotionally and psychologically affected as a result, my personal knowledge expands and ascertains extern al behavior towards which I eventually learn about necessitating to regulate my freedom and choose actions that only operate by the standards that accord with the intersection of the human behaviors that are accepted by convention. Moreover, in return, I turn out not completely disposed to exercise the freedom associated with my identity within the real capacity I possess, and acting with suppressed disposition as such renders me to diminish some faith over the ability which with innocence I could openly take pride in and my performance thus, has come to depend amply on the perception and judgment by others outside the ‘self’ I purely was. Due to this ‘modified self’ in the community other than the fundamental one discovered at home, I observe that having to put bounds around the nature I am, it typically gives lee to the rest of the community members to assert themselves with ease and this, more often than not, settles my advantage in jeopardy the way I se e it. Getting pierced with grief and certain undesirable feeling of lowering self-worth at not receiving pertinent recognition, I unconsciously shield myself with a borrowed ‘persona’ to front an image that becomes less able to speak the truth (Identity). Equivalently, this is to show others that I have the strength to cope with societal complexities yet the more I neglect dealing with my actual weakness, the more that I tend to respond based on survival with several occasions of employing false humility or confidence just so my embitterment may be hidden from view and critique. Here, I perceive having ‘persona’ as an outward projection or an outer layer that masks my real desire attached with the original identity. At this point, I am aware that I have been reacquainted with my orientation this time it is far from the ‘true self’ as I substitute indifference via replacing my base character with personality or my temporary cover. Whenever this condition happens with frequency as in a classroom setting and no available unique element emerges to neutralize my losing side with an adequate quantity of triumph, in effect, my performance yields to impairment since I naturally deplete efficiency in job or hobby upon lack of inspiration. In this case, I suppose there is no way performance may be linked in direct

Introduction to Management Essay Example | Topics and Well Written Essays - 2500 words

Introduction to Management - Essay Example in order to convey a less localized image in the face of its ever-increasing global influence, is one of the largest and most profitable private sector energy corporations in the world. Employing close to 100,000 people and daily serving millions of customers worldwide, BP handles energy at all levels, from exploration and production to refining and marketing to developing gas, power, and renewable sources. BP was originally founded in 1909 as the Anglo-Persian Oil Company by William Knox D’Arcy who was given a concession by the Shah of Iran to search for oil in the region. The company expanded slowly, with a few bumps along the road due to the changing political conditions. By 1954, it had formally adopted the title of The British Petroleum Company, and in the 1960s, it started to widen its horizons beyond the Middle East and explore hitherto untapped oil-rich areas, such as Alaska (USA) and the North Sea. Through development and acquisitions, BP has steadily increased its transnational dominance to attain its present towering position in the league of petrochemical giants. Management functioning is systematic and well organized. Different department heads report directly to the Managing Director. Each of the different department heads have their respective managerial and non-managerial staff working for them. Department heads are responsible for the functions assigned to their departments. Management philosophy and practice is conventional and standards are not very different from the norms prevalent in the organizations of the same structure. Managers and employees fulfill their duties & obligations and they try to live up to the expectations of the top managers. The attitude of the top managers is guiding and encouraging and the overall approach to management is somewhat team oriented with emphasis on world group collaboration. Though, there is inter-departmental communication present in the organization the tasks are defined for each department. Middle

Compare and Contrast the Shang and Zhou Dynasty Research Paper

Compare and Contrast the Shang and Zhou Dynasty - Research Paper Example The Shang and Zhou dynasties cover the era between 1700 and 250 BC. They were famously known for their use of bronze and jade, and for their well-trained armies and constant use of human sacrifice. One may wonder: what made the two communities rich, strong and powerful? What still make these communities to be heard in the society? These two dynasties of China are the first dynasties for which there are several historical records. Historically, Shang is the first dynasty in China. Shang dynasty emerged after the Xia dynasty of which history slightly touches on and before the Zhou dynasty. This discourse will try find out the historical background of Shang and Zhou dynasties while exploring several happenings during their dynasties. These two dynasties started as semi nomadic tribes that habituated the western side of Shang kingdom. Their nomadic lifestyle prepared them to work with different people who had different cultures. Somewhere around 1040 B.C Zhou conquered Shang during a war fare. To their advantage, Zhou got loyalty of the disaffected cities. Therefore, the Shang collapsed their morals; Zhou took advantage of this and took over Shang dynasty. This made Zhou adopt Shang lifestyle to an extent of applying Shang artisan techniques. Due to their nature of artistic lifestyle, Shang dynasty was well known to practice their art work in a distinctive manner. They majorly got engaged in bronze casting where ceramics were modeled and were used to serve food and wine to their ancestors back in those days. Another distinctive lifestyle is their fully developed writing structure. The state of development and complexity in most of their writings explicitly portrayed early development period which is not attested up to today (Dani 1996). The most discussed distinctive and characteristic image was decoration which was majorly done to the bronze vessel known as taotie. Based on ancient dynasties, the Zhou who had adopted Shang lifestyles and dynasty devised

Gel point and fractal microstructure of incipient blood clots are Essay

Gel point and fractal microstructure of incipient blood clots are significant new markers of hemostasis for healthy and anticoagulated blood - Essay Example This way, the study aimed at investigating the value of dimension Df that characterized incipient clots formed in unadulterated blood samples, which were extracted from healthy participants. This was with a view to establish a â€Å"healthy index† which was to be used in representing a value of an incipient clot microstructure in terms of fractal dimension, and to further manipulate a healthy blood using unfractionated heparin. It also aimed at comparing any change in Df against standard thromboelastography (TEG) and laboratory coagulation markers. The subjects were divided into two groups: the healthy group and the Anticoagulant group. For the healthy group, strict exclusion criteria ensures healthy volunteers who were on antiplatelet or anticoagulant therapy, and those with a family or personal history of thromboembolic disease, and any acute disease, hepatic, renal dysfunction, or cancer were eliminated. This group consisted of 23 women, and 29 men totalling to 52 healthy patients. The mean age for the subject of this group was 33.6 years. On the other hand, the anticoagulant group had 38 healthy adults: 13 women, 25 men, and a mean age 25.2 years. In studying the impact of inhibiting production of thrombin on an incident clot, volumes (>10 uL) of unfractionated heparin were added to a volume of 20 mL of blood in vitro. The resulted in the production of an effective Antifactor (Xa) concentration ranging from 0.05 to 0.08 IU/mL. To minimize any dilution effect, a small volume of heparin was added to a larger volume of blood. The unfractionated heparin was altered to prolong activated partial thromboplastin to the range corresponding to the 0.3 to 0.7 U/mL of heparin. For analysis purposes 4 ml aliquots of blood was extracted from a sample for full blood count analysis including a platelet count. Samples were collected into full-draw dipotassiu, ethlenediamitetraacetic acid vacuattes. The Sysmex XE 2100 was used to analyse FBC. In the Rheometry, aliquots

Research log Essay Example | Topics and Well Written Essays - 2000 words

Research log - Essay Example However, as I went on to review the research, I was able to establish the highlights and the major aspects of the issue which were meant to make me understand the events as they unfolded. I was able to learn the extent of the animosity felt by terrorist groups against the US and how these feelings stemmed mostly from the US foreign policies in the Middle East and in developing nations. I was also able to learn how these US foreign policies have been viewed by many Middle Eastern nations as purely economically based and more to the point – oil-based. In the first few days of the research process, I was able to enhance my organizational research skills. Before the research, I did not have an organized way of carrying out research or in carrying out any of my academic tasks. I actually often ended up repeating myself or doing things twice because I did not have good organizational skills. However, as I was going through the process of research, I was forced to come up with a logi cal and orderly system in gathering data and in sorting out the data that I was able to gather. In so doing, I knew where to get the information I needed and which part of the research they would be placed. I was also able to establish the information I still needed to research and what type of information I needed. I believe that the part of the research which was well organized and well done for me was the third chapter because the materials and information were well organized and logically flowed from one idea to the next. I believe that that part of the research process was able to highlight my strengths as a researcher and as a student. However, there were also some challenging and difficult parts of the research process for me. It was very challenging for me to gain an objective and well-rounded information about the topic. There are different sources of information about the topic and I tried my best to sift through these in order to come up with the best and the most objecti ve sources of data. When I was about to finish the research and data gathering process, I was more or less ready to plan and to write the initial chapters of the paper. In order for me to make a good start however on the paper, I was planning to read the â€Å"Unholy wars: Afghanistan, America and international terrorism† by Cooley and â€Å"Fighting suicide bombing: a worldwide campaign for life† by Cherny. In order to successfully write the first chapter, I was called on to spend much time in researching about the 9/11 attacks itself. The areas of my research for this week included the assessment of the different events leading up to the 9/11 attacks and the immediate aftermath thereof. I found out that there were possible signs which indicated a possible attack on US soil, however no definitive threat was seen and was considered an immediate threat to the US and its inhabitants and territories. In order to ensure a good understanding of the subject matter, I highlig hted the importance of gaining balanced and objective research materials. I used both library searches through books and journals in order to facilitate data gathering. I also used the internet to search for possible recommended materials relevant to my research. Before I started with the research proc

Air conditioning. What and when was it invented How did it develop Essay

Air conditioning. What and when was it invented How did it develop - Essay Example It was fan-powered. It was Ding Huan who made a fan which passed air from cold water which then spread in the house. This idea was found in the dynasties of Tand and Song. First, people powered the fans manually. Later on, water was used to drive the fans. One very difficult design of powering the fan was found in the Tang dynasty in which the fountain water that went upwards was used to push the gears and hence, the fans were turned on. In the air-coolers in which water was used as the main cooling thing, the evaporation of water made the space very humid. Michael Faraday as a scientist of British origin who in 1820 made a compressor in which, ammonia was used. The challenge in front of Faraday was to exhaust the fumes of ammonia. This was difficult because of the toxic property of ammonia. Although the cooling agent was unsafe, yet the technology of compressing he introduced is used even today. Compression was later used by John Gorrie who was from Florida. He made ice with it. With this ice, he cooled down the structures. The commercial air conditioner was invented by Willis Haviland Carrier in the year 1902 (â€Å"History of Air Conditioning†). Carrier was a very hard working person. â€Å"I fish only for edible fish, and hunt only for edible game even in the laboratory† (Carrier cited in Bellis). His air conditioner was to be used to lower down the temperature of the machinery that was used in the process of printing. But one thing that Carrier noticed and was very good about his design was that in addition to cooling down the air, his air conditioner also regulated the humidity in the air. This property assisted in calibrating the ink in the printing press and also made the alignment of the papers very good. This was a very wonderful achievement and laid the basis of air conditioning in both the commercial and the industrial sectors. Carrier decided to do good business with his air conditioners, so he opened up

Unions and Company Essay Example | Topics and Well Written Essays - 1250 words

Unions and Company - Essay Example Unions and Company The paper also details the outcome of the company's responses in those cases. The issue involved that is taken for discussion is the provision of food and services to the employees and whether such provision can be construed as one of the terms and conditions of employment. The cases taken up relate to the closure of the cafeteria meant for the workers by WMATA and the refusal to negotiate on the increase in the prices of food and beverages by Ford Motor Co. In both the cases the companies concerned had taken a stand that the provision of food and other services to the employees within the work premises is NOT one of the terms and conditions of employment. But the Unions argued that the issue necessarily forms part of the conditions of employment and hence the Unions have to be consulted before any decision could be taken on the issues. The relevant cases are discussed below: The Washington Metropolitan Area Transit Authority (WMATA) is regulated by Virginia, Maryland and District of Columbia Authorities who formed a lengthy compact for the entity. WMATA negotiated a 'collective bargaining agreement' with the trade union in which the employees had membership. WMATA wanted to close down a cafeteria to provide additional space for its legal department. The Authority argued that ‘closing the cafeteria’ is an absolute business decision and there was no need to get the Union agreed for this. Moreover there were other cafeterias available in the local vicinity. But the Union argued that "According to the compact, a "labor dispute" is defined as "any controversy concerning wages, salaries, hours, working conditions, or benefits," and must be resolved through collective bargaining" and hence the closing need to be negotiated. The Union took the issue to an arbitrator who decided in favor of the Union. Against the arbitration award the Authority filed a suit in the Federal Court. The Federal court confirmed the view taken by the arbitration. On an appeal by the WMATA against the decision of the Federal Court, the US Court of Appeals 4th Circuit gave its ruling. Decision of the Court of Appeal: Citing a 1979 decision of the Supreme Court in the case of Ford Motor Co. where it decided the food service is a condition of employment, the 4th Circuit Court of Appeals confirmed the decision of the lower court and ruled in favor of the Union. 2. Ford Motor Co (Chicago Stamping Plant) v National Labor Relations Board Et Al3 Facts of the Case: Ford Motor Co was providing its employees with in-plant cafeteria and vending machine service through independent caterer with an express right to review the quality, quantity and price of the food being offered. The company wanted to increase the price of the food items and notified the Union accordingly. When the Union wanted to negotiate the prices the company refused to bargain. The Union filed a charge of unfair labor practice with the National Labor Relations Board (NLRB) The NLRB citing the provisions of Section 8 (a) (5) and 8 (d) of the National Labor Relations Act, considered the provision of in-plant foods and services are 'other terms and conditions of

I Want to Become a Doctor Essay Example for Free

I Want to Become a Doctor Essay I want to become a doctor. Being one is not only my dream but also my parents. I dont wish to be the wealthiest and most highly graduated doctor the worlds ever seen but I want to be one who will serve her people and country in a true manner. Infact I dont want to be a doctor for only patients but for the needy too. Although I know it isnt everyones cup of tea to be faithful, humane and achieve great degrees at the same time but it is worth a try. I always want to feel the pride of being loyal to my patients and my duty. Well its not always the same story from the beginning infact it was totally different. When I was a little girl, I didnt actually wanted to be a doctor and never was worried about it. All I used to think was being a singer. Ofcourse that was a dream for me which I wished to come true. It included of me always singing silly songs and even recording and playing them back. But soon circumstances changed, I grew up and came to know my real destiny. Although I showed interest in studies from the beginning but singing was something which I used to do everytime, whether I be studying or playing. Many may call it as craziness but this was me as a kid. But as I mentioned earlier, I grew up to know where I belong and concentrated on it. For now, for real I have a different dream and that is I want to become a doctor.

Southwest Airlines Essay Example for Free

Southwest Airlines Essay Background Summary Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and transportation service. This company has 35,499 employees and it runs over 500 Boeing 737 aircraft in 67 cities in the US. Southwest’s principal values are: Providing low-fare and short haul service. Offering the highest quality of customer service. Putting a lot of importance on the fair treatment to its customers. Building friendly relationship between its customers and employees.   Southwest Airlines has achieved a great position in the airline industry by adopting five important strategies. First, using the minor league airports which have helped the company to reduce traffic delays and increase passenger convenience. Second, flying one kind of aircraft has helped it to achieve lower training cost. Third, reducing turn-around time by using point-to-point strategy, has avoided the use of complicated reservation process system. Forth, not offering assigned seating and preferential treatment on frequent fliers, has led the company to have better ticket price. Lastly, emphasis on building good relationship between passengers and attendants has been a well valuable factor. Southwest uses a different kind of reward programs. For instance, the reward for frequent fliers includes free flights according to the number of flights; which means if you fly eight round trips or sixteen one way trips, you will get one free round trip ticket. In addition the company offers free drink coupons, toll-free reservations phone numbers, and credit with a preferred partner, which means if you take fifty round trips in a year, you can designate one person to travel with you for one year. Southwest Airlines main competitors are: Continental Airlines, USAir ways, Delta, United airlines, and American Airlines. As you can see in the table below, the current days have been really challenging for the industry. However Southwest has been able to increase its operating revenues. Southwest decided to go public in 1977 with the ticker symbol LUV. The company gained $11,023 million in 2008, and today its stock price reaches $9.83. Its strategy as an egalitarian company has let the company achieve success. However some frequent passengers have raised some questions about the policy of avoiding preferential treatment for its loyal customers. Major problem The Southwest Airlines major problem is the threat to lose some of its frequent customers. The case illustrates two opposite kinds of frequent passengers: The first one is William Mark, who loves almost everything that Southwest provides such as: the opportunity to come earlier and have a great seat, the absence of meals, and the ticket prices. The other one is Liz Bast, who loves the policy of using minor league airports, but has complaints related to the ways of seat assignment, the rules about upgrading restricted tickets, and she wishes to have preferential treatment, especially because she flies more than 100.000 miles per year. The customers like Liz Bast might be looking for another airliner company. Therefore, Southwest needs to figure out one strategy which helps to avoid this problem. Contributing Factors: The threat to lose some of Southwest’s frequent customers is caused by five factors: Recheck-in baggage: Passengers with connected flight who are going to switch to another airline have to pick up their checked baggage and recheck-in with the next airline. No assigned seats for passengers: Southwest used first-come first-served system in seats assignment, which means people who arrived first will get the better seats. This is an issue because passengers might easily change their preferences and fly with other airlines. For example, Liz Bast is a frequent customer of Southwest Airlines, but because she is always busy she comes late to her flights and the company cannot offer her the seat she wanted. Liz’s problem will be solved if she could book a specific seat and this service is not valid at Southwest Airlines. Rewards count on trips number: there is no credit given to passengers on how many miles they flew, but free flights are offered according to the number of trips taken. Therefore, customers could choose Southwest Airlines for only short flights because the length of flight is not a factor in the company reward system. Restricted fare tickets: Passengers with restricted fare tickets cannot use their tickets if they missed the flight without paying the difference even if they were  frequent customers. This strict policy gives the customers a feeling that the company does not value their business. High competition in the industry: 2001 was so difficult for airlines industry, the Southwest’s competitors might be thinking of attracting its loyal customers for their benefits. Advantages and Disadvantages of Potential Solutions First Solution: Southwest Airlines makes an advertisement campaign, which emphasizes not only its low fare but also high quality customer service. Advantages: It will help increase the company’s image and awareness. If the company construct a good advertisement campaign, it will increase its sales and that will lead to increase the company’s revenue It will be a good communication tool for the company to reach out to its costumers and let them know about the company’s value. Disadvantage: The campaign might increase sales, but it would not give what frequent customers really want. The campaign will be costly and it is possible for Southwest to spend a fortune on it and get a little profit. Second Solution: Southwest changes its policies on seat assignment and ticket restrictions in two ways: By paying $25 extra fee, the customers can choose their seat. For frequent customers, who have flown more than five times per year, there will be no charge on their restricted fare tickets if they miss their flight. Advantage: Using this strategy we think that Southwest might retain costumers who expected to be treated with some priorities or differentiation. Likewise, we consider that with this strategy the company might increase its incomes, and also attract some clients of its competitors. Disadvantage: The company identity will be changed from an egalitarian company to a privilege one. Therefore, this policy might confuse clients about what the  real target is. Recommendation: We suggest the second solution, which is to change the company’s policies on seat assignment and ticket restrictions, for five reasons: First, the main problem will be solved by giving clients, such as Liz Bast, the opportunity to decide their seats with extra fee. In addition, this solution will keep the company’s customers more satisfied and at the same time increasing their loyalty. Second, solution number two will increase the company’s revenues. According to The Wall Street Journal1, by receiving extra fee on assigning seats, Southwest could add seven hundred fifty million dollars ($750.000.000) in its year revenues. Third, if you take a look at first solution, you can see that it will increase the awareness of the company products, offers, and strengthen the company’s image. However, it will bring more costs to the company by spending more money on its advertising campaign Forth, it is a long-term solution. By giving an advantage to the customers who make their reservation earlier, Southwest will strengthen its position among competitors, and the major problem will be solved. Finally, with the second solution, Southwest airlines should focus more on its customers reward system and improve it. Moreover, in a very competitive sector where Southwest operates, it must rely on customer’s loyalty and with such reward system it should attract more customers.

The Trojan War Vs World War II

The Trojan War Vs World War II Although incalculable, due to conflicting sources of information, a rough estimate of casualties of World War II left the number of the deceased at fifty-six million (Burns and Ward). Subsequently, the result of the Trojan War left four and a half million Greeks dead and more than seven million Trojans (The Golden Age of Myth and Legend). Men from both sides of the historical spectrum fought and died without knowing that both wars are related to each other indirectly due to the imperialistic thirst for power. While the causes of war reflect one another, the methods, styles, and weaponry of warfare differ tremendously due to the advances in technology by the time of World War II. These advances pertain not to the sociological aspect, however, suggest that time is the most indifferent variable when it comes to the pro-active and reactive actions of societies at large. The primary cause of the Trojan War can be linked to a number of different reasons. One argument states the cause of the war as Helens betrayal of Sparta; the Spartan queen that fell in love with the prince of Troy (Homer). Another side persist the reason for the beginning of the war as Agamemnons desire for power, which stretched as far as wanting to control the Trojan Empire. The wars battlefield took place in almost all accounts right outside the walls of Troy. Troy was located across the sea from the Greek city-state of Sparta on the coast of Asia. This was a sandy, dry terrain, which made fighting conditions worse. The last battle in the Trojan War took place at night inside the city of Troy, where the notorious horse operation took place. The gods also played a huge role in assuming the role of moral compass for society at large. Both sides believed the gods would not let them lose the great battle of Troy. The story explains that the leader of the gods, Zeus, let the gods and goddesses take the side of their own choice. Religious influence was also made eminent through the twelve day burial processes of both the Trojans and the Greeks (Homer). While World War II did not feature any type of Helen, it did feature the want for more power and land. Hitler of Germany, whose ruthlessness is comparable to Agamemnon, held an urge for more which triggered events that preluded World War II. The idea of selfishness and greed is a major theme seen just as it was during the Trojan War. Symptoms such as nationalism, imperialism, racism, militarism, and fascism all contributed to the war. In both wars, the death of millions of people is contributed to one mans want for more. At first glance, it seems apparent that some of the causes of World War II are remarkably similar to those of the Trojan War. The Trojan War included weapons such as swords, spears, bow and arrow, and javelins. The warriors equipped with these weapons learned and mastered each one. As with every battle, the situation decided the weapon being used. In close quarter combat, the sword was the weapon of use. It required its handler to be very quick and agile. The javelin, spear, and bow and arrow were used for distance. These weapons required precision and a steady hand. One of the heavy more advanced weapons during the Trojan War was the catapult. The catapult was used to take out large numbers of soldiers and destroy the enemy fortress. Dead bodies were also thrown into the enemys fortress to spread disease and bring down morale. The weapons used during World War II include the submachine gun, action rifle, grenades, pistols, snipers, and many other gun types. The soldiers in this war were not near as versatile as the Trojan soldiers. Soldiers were usually assigned and taught every aspect to a specific weapon . On the front lines of combat, submachine guns were the issued weapons. The submachine gun was not very accurate from a distance but was effective in killing large numbers quickly. The action rifle was a weapon that took much more accuracy than the machine gun. It was effective in midrange warfare but at great distances lost accuracy. In contrast to the Trojan bow and arrow was the sniper rifle. Only those with the most precise shot and steady hand could obtain the job as sniper. It could hit its target from hundreds of yards away without even entering the field of battle. One weapon that was very significant in WWII was the grenade. The grenade was used for both killing and for a soldiers safety. The grenade was a time released bomb which gave soldiers time to retreat safely before detonation, but had the power to kill a small group of soldiers. The two heavy duty weapons of war were the tank and atomic bomb; both were much more deadly than the Trojan catapult. The tank was mainly used to destroy the enemys stronghold, while the atomic bombs only purpose was to kill in mass quantities (World War Two Weapons). Weapons used during WWII are obviously far more technologically advanced than those used during the Trojan War, but the symbolism is the fact that both sets of weapons were the most advanced of its time. Both WWII and the Trojan War advanced the cause to kill the common enemy. Two very useful tactics of both the Trojan War and WWII was the element of surprise and deceit. This is clearly seen in the story of the Trojan horse. The walls of Troy were thought to be impenetrable. After ten years of off and on battle with the Trojans, the Greeks still could not get past the walls of the great city. Then one day a warrior of the Greeks known as Odysseus, hatched a plan to infiltrate the city of Troy and bring the war to an end by conquest. The intelligent Greek came up with the idea to construct a giant wooden horse. The horse was meant to be used as a trick. The idea was to convince the Trojans into believing that the mighty horse was an offering for the goddess Athena. The Greeks pleaded that the horse was meant to please Athena for the stealing of her image from Troy. On the Trojan shore the horse was left for the Trojans to later discover. Inside the great horse were the Greeks most skilled and feared warriors. When the Trojans emerged from behind the city wa lls to investigate the horse they met a Greek named Sinon. His job was to convince the Trojans that he had escaped from the Greeks and to take the offering as gift to Athena inside the city walls. After much debate from the royalty of Troy, they decide to accept the offering. After arriving inside the great walls of Troy the Greeks waited for nightfall. Once it became dark the Greeks broke from the belly of the horse and conquered the city of Troy (The Trojan Horse). It is these acts of surprise and deception that won the battle for the brilliant Greeks. The trait of deception can also be seen in many ways during the battle of WWII. In the battle known as D-Day or the Battle of Normandy, the use of trickery was seen at its peak. On the day the beaches of Normandy were invaded among the thousands of allied troops was a small unit known as the Ghost Army. This unit was a top secret group of about one thousand special soldiers whose only purpose was to deceive the enemy. They were among the frontlines of soldiers and easily seen from aerial view. When enemy planes flew over they saw what seemed to be hundreds of allied tanks and vehicles. They also thought they had intercepted confirmation that there were two American divisions in the area. What were actually on the ground were ninety three pound inflatable rubber decoys. The decoys looked like just like armored vehicles from the aerial view. The radio message was designed to be intercepted; thus convincing the enemy of what they had seen earlier. The ghost army would even send trucks t hrough town with the divisions numbers and insignia on it. These genius plans made what were actually one thousand men appear to be twenty to thirty thousand. The plans design was not to kill the enemy but to save lives. This deception did not directly win the war this played a major impact in the style of battle and the outcome of the Normandy invasion (Artists of Deception: Fooling the Enemy During WWII). While the women and children remained at home, men of a certain age and older were sent off to war to kill or be killed under an attempt at gaining lof,or the twentieth century version, honor. Women assisted in both wars. They managed the home front with the men gone, and participated in roles to assist the men, be it espionage or caretaking (Bell). After all, it was almost necessary for them to do so. Certainly in the Trojan War and in some countries involved in WWII, extra action had to be taken by the civilians to keep order (Hull). The two wars are far separated by time, yet certain behaviors and agents of the wars resemble each other (A Prose Anthrology of the Second World War). The effects of both wars are monumentally costly to the human race. Years during and after, people suffered with disease, starvation, disability, and trauma from the war that tore mostly everyones lives apart. Both wars sported weapons that were the most advanced of its time. In reference to the tribal warrior, the deadliest weapons were the best weapons. The roles of the men to fight, and the women to take care of the home front in both scenarios exemplify that human nature flaunts similar behaviors throughout time. History shows as technology advances so will the weapons for warfare. As the saying goes, History repeats itself and from the evidence of previous wars to recent wars the saying remains true. Nevertheless, the result of warfare will always be detrimental to the soldiers, soldiers family, and country. While the causes of the war reflect one another, the methods, styles, and weaponry differ tremendously because of advances in technology by the time of World War II. These a dvances pertain not to the sociological aspect, however, suggest that time is the most indifferent variable when it comes to the pro-active and reactive actions of societies at large.

queen victoria :: essays research papers

queen victoria was born in 1819 ands hs4e died in 1901. she was queen of the untted kingdom and empress of india.asjdfjasdlkfjslakdfjlll haskjfh hsadfhksadjfhksaf asdfhkshfksah sadkf ahdfdkafhksa ahfdj hakfdj h 'ahkdfj aif asj ahkfj hasi hsdfakf hafhu aisu hfasihf askjhriewt hiastu hai aiufh ak auf ha'jasdflkfja iaodsjf oasi ei fja joaisfj abjajg iagoii oaewitj oaji algjoia; aoijtr aoiej toia aoitj ao oaetj rao aoi tjoai oiat aoie wop aopt iaop hpaitr apTara Mulvihill Mulvihill 1 Mrs. Stambaugh English 351-4th April 9, 2002 Creative Paper â€Å"The Secret Life of Tara Mulvihill† â€Å"Good morning princess,† I heard a voice day in a British accent as I looked around the huge bed chambers where I found myself laying. â€Å"Where am I?† I whispered. â€Å"Well, you’re back home from boarding school. You were so tired last night you didn’t even say hello to your mother.† â€Å"Boarding school?† I thought to myself†¦.I don’t go to boarding school. â€Å"You need to dress, your mother is waiting to see you.† I slowly sat up and looked around. The room was gigantic. It was full of beautiful furniture and huge portraits. I wandered out of bed and over to the closet. I stepped inside and looked around. It was a long room filled with all the clothes I could imagine. I dressed and walked out into the hallway. The hallway was wide. On the walls hung more portraits of people I had never seen. Every so often there was a group of chairs placed symmetrically across from one another. There were so many beautiful a rchways and moldings. It was like a castle I had heard about in history. â€Å"Tara, Tara!† I heard a voice call. â€Å"I’ve been waiting for you to come home and hey you are not even coming to tell me hello. queen victoria :: essays research papers queen victoria was born in 1819 ands hs4e died in 1901. she was queen of the untted kingdom and empress of india.asjdfjasdlkfjslakdfjlll haskjfh hsadfhksadjfhksaf asdfhkshfksah sadkf ahdfdkafhksa ahfdj hakfdj h 'ahkdfj aif asj ahkfj hasi hsdfakf hafhu aisu hfasihf askjhriewt hiastu hai aiufh ak auf ha'jasdflkfja iaodsjf oasi ei fja joaisfj abjajg iagoii oaewitj oaji algjoia; aoijtr aoiej toia aoitj ao oaetj rao aoi tjoai oiat aoie wop aopt iaop hpaitr apTara Mulvihill Mulvihill 1 Mrs. Stambaugh English 351-4th April 9, 2002 Creative Paper â€Å"The Secret Life of Tara Mulvihill† â€Å"Good morning princess,† I heard a voice day in a British accent as I looked around the huge bed chambers where I found myself laying. â€Å"Where am I?† I whispered. â€Å"Well, you’re back home from boarding school. You were so tired last night you didn’t even say hello to your mother.† â€Å"Boarding school?† I thought to myself†¦.I don’t go to boarding school. â€Å"You need to dress, your mother is waiting to see you.† I slowly sat up and looked around. The room was gigantic. It was full of beautiful furniture and huge portraits. I wandered out of bed and over to the closet. I stepped inside and looked around. It was a long room filled with all the clothes I could imagine. I dressed and walked out into the hallway. The hallway was wide. On the walls hung more portraits of people I had never seen. Every so often there was a group of chairs placed symmetrically across from one another. There were so many beautiful a rchways and moldings. It was like a castle I had heard about in history. â€Å"Tara, Tara!† I heard a voice call. â€Å"I’ve been waiting for you to come home and hey you are not even coming to tell me hello.

Florida Panther Essay -- Florida Panther Restoration

As the deer fed at the marsh's edge, it's tail flickering as it nibbled tender and ripe green growth. Then the nervous animal pauses in it's feeding and lifted its head to listen. Whatever hint of danger the deer had sensed was ignored once the threat could not be located. It stamped a forefoot, lowered its head and began to eat once more, this deer had failed to detect a Florida panther that was downwind (going into the wind) crouched low in the underbrush. Amber eyes however, estimated the distance between himself and the deer. Then at the right moment attacked the deer, with bounds at over twenty feet at a time the panther exploded out of the underbrush pouncing on the deer and forcing it to the ground. Within fifteen seconds that panther stood breathing heavily over his unfortunate victim of life and death. This scene has been going on for many years, the battle of predator and prey, but know the new predators are humans almost virtually wiping out the entire population leav ing only an estimated 30 - 50 Florida panthers left. Should the environmental leaders of Florida protect the Florida panther? The people of Florida think so, and that is why they named it their state animal. This panther is one of about thirty subspecies of Felis concolor. The subspecies, coryi is one of the rarest and most endangered animals in the world. Panthers, also called pumas, cougars, screamers, and mountain lions, once ranged from the southern end of South America into Canada. In appearance the Florida panther is similar to other panthers, however this rare subspecies has several distinct characteristics such as, white flecks on the shoulders, a cowlick on the back (a cowlick is a tuft of hair that cannot easily be flattened) and a crook in the tail. This is formed by the last three bones in the tail, that is bent forming the stump on the end. Panthers have an average length of six to nine feet from the nose to the tip of tail, stand up to twenty-eight inches in height, and weigh from fifty to one hundred-thirty pound s. These panthers are solitary and territorial animals and seldomly live together except for mating season. Following an approximate 90 day gestation period the females are more sedentary once the usual two to three kittens are born, but more than one kitten rarely survives and that is another reason for the low panther count. Flor... ...eestablish this subspecies' old and unoccupied range areas. These goals were assisted in 1983 when the Florida Legislature established the Florida Panther Technical Advisory Council. The commission is firmly committed to take all necessary actions within their given authority to assure recovery for the Florida panther. The panthers are still going to need broad public support and active cooperation among all management. â€Å"Civilization is the main threat to the survival of the Florida panther†¦Ã¢â‚¬ , and so it will be until we learn how to respect these species that occupied the land we take before us. A land that was not ours to take and land we truly do need as bad for survival as these creatures. Works Cited: 1. Alden, Peter, Rich Cech, and Gil Nelson. 1998. National Audubon Society Field Guide to Florida. New York: Knopf. 2. Brown, Larry W. 1997. Mammals of Florida. Miami, Florida: Windward Publishing. 3. Land, Darrell, and Sharon K. Taylor. 1998. Florida Panther Genetic Restoration and Management. Florida Game and Fresh Water Fish Commission. 4. Taylor, Sharon K. 1997. Florida Panther Biomedical Investigations. Florida Game and Fresh Water Fish Commission.

Examination of Puritan Philosophy in Bradfords On Plymouth Plantation :: essays research papers

Examination of Puritan Philosophy in Bradford's "On Plymouth Plantation"   Ã‚  Ã‚  Ã‚  Ã‚  The Puritan people first came to the New World to escape the religious persecution that hounded Non-Anglicans in England. They established the Plymouth Colony in 1620, in what is now Massachusetts. The colony was a reflection of the Puritans' beliefs. These beliefs, along with the experience of establishing a colony in "the middle of nowhere", affected the writings of all who were involved with the colony. In this writing, the Puritan philosophy behind William Bradford's "Of Plymouth Plantation" will be revealed. Some factors that will be considered include: how Puritan beliefs affect William Bradford's interpretation of events, the representation of Puritan theology in the above mentioned text, and how Puritanism forms the basis for Bradford's motivation in writing.   Ã‚  Ã‚  Ã‚  Ã‚  In Bradford's text, there are numerous instances in which his beliefs affect his interpretation of what happens. In Chapter IX (nine) of "Of Plymouth Plantation", entitled "Of Their Voyage†¦" , he tells of a sailor "..of a lusty, able body.." who "would always be condemning the poor people in their sickness and cursing them daily†¦.he didn't let to tell them that he hoped to help cast half of them overboard before they came to their journey's end". But, "it pleased God before they came half-seas over, to smite this young man with a grievous disease, of which he died in a desperate manner, and so was himself the first that was thrown overboard". Bradford believes that the sailor died because God was punishing him. According to Bradford, the sailor's cursing, and mistreatment of the other passengers displeased God, so God punished him accordingly. In the same chapter, Bradford tells of another ship passenger named John Howland. At one point in the trip, the Mayflower came upon a violent storm. The winds of the storm were so fierce, and the seas were so high, that all the sailors and passengers had to "hull for divers days together". During this storm, a young man named John Howland was thrown into the sea, and as Bradford tells us, "it pleased God that he caught hold of the topsail halyards which hung overboard and ran out at length". Howland caught hold of a rope, and "though he was sundry fathoms under water", he held on until he was hauled up. Bradford reasons that the man was saved because he was blessed by God. He goes on to say that he "became a profitable member in both church and state, implying that John Howland was one of the so called "Puritan Saints". To the Puritans, Saints were people whom God was to save, so these people received God's blessings, and

Cpoe for Emory Healthcare

Business Case NEU Consulting Group Prepared by: Kuan-ling Chiu Wenjie Xie Executive Summary This business case outlines how the CPOE Project will address current business concerns, the benefits of the project, and recommendations and justification of the project. The business case also discusses detailed project goals, performance measures, assumptions, and constraints. 1 Issue Since the perception of patient safety has arisen, many medical organizations were striving to improve medication safety.Emory Healthcare, the largest and most comprehensive health care system in Georgia, was one of them who were seeking ways to prevent medication errors. In recent years, some highly influential studies revealed that medical errors occurred in inpatient and outpatient settings at alarmingly high rates. Researchers point out approximately 1. 3 million injuries occurred annually to patients in U. S. hospitals, at a high percentage of which were at least partially due to errors in patient managem ent.In the Emory Healthcare, physicians place orders by writing them on an orders sheet attached to the patient chart or they would call a nurse and ask him/her to write the orders on the order sheet. Orders are paper-based or just by verbalization. Furthermore, medication orders ordered by radiology technicians or phlebotomists would be carried out by a unit clerk who is responsible for to fax or scan and then sent orders directly to the pharmacy. Such paper-driven work is not efficient and prone to errors; without standardization, physicians carry no responsibility for orders, which is critical and directly points to medical errors.It was calculated that 37% of the patient cases had medication treatment fault in the Emory Healthcare because of its paper-driven prescription process  which is prone to error. Around 9%  of injuries were  partially  due to  inaccurate medical order  input. Furthermore, 60% of the patients were not satisfied with their  treatment. 2 Antic ipated Outcomes In order to prevent medical errors and improve order accuracy, the suggestion of implement CPOE (Computerized Provider Order Entry) has surfaced.CPOE will establish order standard and let physicians write orders electronically and directly, thus prevent order inaccuracy. Furthermore, paper-driven work will be eliminated and replaced by electronic process. Computerized processing will improve efficiency of workflow, accuracy of input and reduce cost. Ultimately, all physician orders will be standardized, electronic and traceable. Thus, medical errors caused by human negligence will be reduced to minimum. 3 RecommendationVarious options and alternatives were analyzed to determine the best way to improve physician order processes and reduce the error and cost. The recommended CPOE project will methodically migrate the physician orders and the patient records of current mainframe system to the new computer-based platform in order to preserve data integrity. The new compu ter-based platform will improve the efficiency and accuracy of managing orders and records. The project will achieve its desired results: †¢ Physicians will directly enter orders electronically by standardized requirements. The system will check the orders and alert the users with inappropriate entries. †¢ Orders will be saved and can be accessed immediately. Orders and patient records are traceable and easy to obtain. †¢ The system will provide users with alerts and guides of best practice, duplicate, drug interactions when assigning prescription or orders. Business Case Analysis Team The following individuals comprise the business case analysis team. They are responsible for the analysis and creation of the Emory Healthcare Project business case. Role |Description |Name/Title | |Executive Sponsor |Provide executive support for the project |A, White | |Technical Lead |Provides all technology support for the project |E, Chen, Technical Lead | |Process Improvement |Adv ises team on process improvement techniques |Leland Choi, Process Team Lead | |Project Manager |Manages the business case and project team |B Brown, Project Manager | |Software Support |Provides all software support for the project |Jack Xie, Software Group Lead | Problem Definition 1 Problem Statement In the 1980s and 1990s, researchers point out approximately 1. 3 million injuries occurred annually to patients in U. S. ospitals, 69% of which were at least partially due to errors in patient management. In 2000, the Institute of Medicine published a report that concluded that more people died each year from preventable errors in hospitals than from car accidents, breast cancer, or AIDS. Medical errors caused by human oversight are the main issue inside Emory Healthcare. In 1986, it was calculated that 37% of the patient cases had medication treatment fault. The problems are due to the lack of standard for orders by physicians. Physicians would place orders by hand writing, and then they would call a nurse and ask him/her to write the orders on the order sheet. Orders are paper-based or just by verbalization.Such paper-driven work that without standardization is not efficient and prone to errors. Moreover, physicians carry no responsibility for orders, which is critical and directly points to medical errors. During the last five years, 60% of the patients were not satisfied with their treatment. Furthermore, works driven by paper are costive and time-consuming. 2 Organizational Impact The CPOE project will impact the Emory Health Care in different aspects. The following provides a high-level explanation of how the organization, tools, process, and roles. Tools: COPE project mainly focuses on designing a new system to improve the accuracy rate of order entry.The system will also enhance the function of dealing emergency situation. This will require training both physicians and nurses to manipulate the new system. A tutorial function also includes in the applicat ion to make employee adapt the system quickly. Processes: with CPOE Project comes more efficient and controlled by physicians. Physicians have more jobs to do within the whole procedure. Before the CPOE, new medication reconciliation will be placed after the communication between the doctor and the nurse. Now physicians should be able to place the order by themselves and send them to the providers directly. Nurse’s job is only to take care of inpatients.Roles and Responsibilities: the CPOE project provides greater power to physicians and fewer burdens on nurses. The number of clerks will decrease sharply because now physicians can send orders to the providers directly. The middle layer is useless with this condition. IT department should provide more solutions to help employees be familiar with the new system. More training sessions should be taken place for employees who are unwilling to accept the system update. The new platform needs more computers and an appropriate datab ase to support the system operation. Thus, the financial department should set up new budget for the new equipment required.Hardware/Software: in addition to the computers and licenses for the project, NEU Consultant team will be required to purchase additional servers and database to accommodate the platform and its anticipated growth for the next 5 years. 3 Technology Migration In order to effectively make employees be familiar with the computerized provider order entry system, a phased method has been designed which will result in minimal disruption to day to day operations, administration, and payroll activities. The following is the high-level overview of the system. Phase I: Hardware/Software (including database, servers and new computers) will be purchased for new system.IT department staff will response for the configuration of back end equipment. Phase II: All employees will receive training on the new system. Depending on different roles, they will get diverse learning ses sions. For example, physicians will learn how to place prescriptions and medication reconciliation. Nurse will study how to allocate patients room and update patients’ status. Phase III: System might be altering depending on employees’ reflections to make the system be manipulated easily. NEU consulting group will provide strong support in this period. Phase IV: The new system will go live and the older pattern of hand-written entry will be stood down. Project OverviewThe CPOE Project overview provides detail for how this project will address Emory Healthcare business problem. The overview consists of a project description, goals and objectives for the CPOE Project, project performance criteria, project assumptions, constraints, and major milestones. As the project is approved and moves forward, each of these components will be expanded to include a greater level of detail in working toward the project plan. 1 Project Description The purpose of this project is to imple ment Computerized Provider Order Entry (CPOE) across Emory Healthcare. Computerized Provider Order Entry is a computer application that is used by physicians to enter diagnostic and therapeutic patient care orders.In most cases these orders are communicated electronically to the departments and personnel responsible for carrying them out, either by directly connecting to specific departmental computer systems that execute the order (such as laboratory or pharmacy systems), or by staff printing out the orders in the appropriate locations for execution. For CPOE applications electronically connected to departmental systems, confirmation of the order and the following result (in the case of tests) are transmitted back to the ordering physician. There are three major deliverables associated with this project. †¢ A consolidated and standardized Order Sets to facilitate CPOE that are evidence based †¢ 100% CPOE Compliance across the organization.Physicians will enter in real-tim e, all orders directly into CPOE system thereby eliminating transcription and the use of third-person (i. e. Nurses etc. ) to enter orders into patients’ electronic health records: Lab, Imaging, Consult, Nutrition, Medications, Patient Care. †¢ Decision Support Alerts – alerts to guide best practice, duplicate, drug interactions etc. Provide rules and alerts to guide healthcare decisions Alerts for drug interactions, dosage and adverse event Online help for alerts 2 Goals and Objectives The goal of this project is to implement the Computerized Provider Order Entry (CPOE SYSTEM) at Emory Healthcare in order to facilitate the full use of Computerized Provider Order Entry (CPOE) throughout the hospital.It is expected that Emory Healthcare will realize benefits in improved clinical diagnostic capabilities and clinical workflow processes as a result of the implementation of CPOE. Implementation of CPOE addresses a number of key requirements for achieving meaningful use of their Electronic Health Record per the American Recovery and Reinvestment Act. Also, implementation of CPOE will lay the foundation for enabling additional clinical functionality through the implementation of additional modules such as, Clinical Alerts and other models. A number of other clinical initiatives must be completed in order to achieve full COE functionality including Care Plans, Order Sets and Process Mapping.It is important to realize that the implementation of CPOE is an ongoing performance improvement initiative that will require ongoing enhancements and refinements in order to accommodate the changing of information system healthcare environment. This includes workflow refinements, additional order sets, and training process The CPOE Project directly supports several of the corporate goals and objectives established by NEU Consulting group. The following are the business goals and objectives that the CPOE Project supports and how it supports them: Goals: †¢ I mproved clinical decision making as a result of timely access to historical patient information at the point of care (existing medications, lab results, allergies) †¢ Reduce number of adverse events as a result of clinical ordering errors †¢ Reduced patient length of stay Improved clinical decision making as a result of timely access to clinical order information at the point of care (historical orders, interactions and conflicts) †¢ Reduction in costs and manual effort associated with manual ordering process †¢ Improvements in workflow processes for ordering tests and transmitting †¢ The ability to access patient order information throughout the hospital and from remote locations †¢ Obtain information that can provide reports about productivity and performance metrics †¢ High physician and patient satisfaction †¢ Reduce / elimination of paper orders †¢ Reduce chance of clinical errors through the use of order validation and checking Obje ctives: †¢ To provide emergency alert in order to monitor patient’s real-time status. †¢ To reduce order processing time by 25%. †¢ To increase order entry accuracy to 98%. To reduce medication turnaround time by 60% †¢ To provide alert function for physicians when writing orders or prescription. †¢ To standardize physician orders and patient records. †¢ To cut the clerk’s department in order to save transaction time. †¢ To transform hand written patient records into digital records by 95%. 3 Project Assumptions The following assumptions apply to the WP Project. As project planning begins and more assumptions are identified, they will be added accordingly. †¢ The core implementation team will consist of key resources from Emory Healthcare. This team will collaborate in order to coordinate the project activities between their organizations. The implementation team will have access to the areas within the hospital where they need t o work †¢ The implementation team will have cooperation from the Emory Healthcare staff as necessary but with the intention that disruption will be minimal †¢ Resource requirements and costs for ongoing system support will be agreed upon by Emory Healthcare and NEU Consulting group during the initial phase of the project †¢ Emory Healthcare resources will be available as needed †¢ Regular review of project status will occur and be communicated through communication plan †¢ Client will attend the required training 4 Project Constraints The following constraints apply to the CPOE Project. As project planning begins and more constraints are identified, they will be added accordingly. †¢ Dependencies of CPOE Vendor delivery and order of module upgrades and installations †¢ Resource availability (IT, non IT, and vendor) †¢ Budgets: The total cost of the project should be done under the budget approved by the board of directors and make sure to cont rol the cost not exceed the budget of each year. Schedule: Fully operational in 3 years †¢ Quality: CPOE system and process improvement service shall meet all quality standards and client’s requirements. 5 Selected Approach Various options and alternatives were analyzed to determine the best way to improve physician order processes and reduce the error and cost. The selected CPOE project will methodically migrate the physician orders and the patient records of current mainframe system to the new computer-based platform in order to preserve data integrity. The new computer-based platform will improve the efficiency and accuracy of managing orders and records. The project will achieve its desired results: Physicians will directly enter orders electronically by standardized requirements. †¢ The system will check the orders and alert the users with inappropriate entries. †¢ Orders will be saved and can be accessed immediately. Orders and patient records are traceab le and easy to obtain. †¢ The system will provide users with alerts and guides of best practice, duplicate, drug interactions when assigning prescription or orders. 6 Major Project Milestones The following are the major project milestones identified at this time. As the project planning moves forward and the schedule is developed, the milestones and their target completion dates will be modified, adjusted, and finalized as necessary to establish the baseline schedule. Milestones/Deliverables | Target Date | |Contract / Board Authorization |12/10/2012 | |Project Management Plan approval |05/05/2013 | |System Implementation Kick off |05/27/2013 | |Functional review |06/05/2013 | |Hardware technical design |10/20/2013 | |Order and receive hardware and software |11/17/2013 | |System implementation complete (software) |03/10/2014 | |Database design and configuration complete |07/20/2014 | |System installation (hardware and software) |09/09/2014 | |Complete test plan |09/22/2014 | |Test and enable network connectivity |01/20/2015 | |System testing complete |04/25/2015 | |Nurse, Pharmacy documentation preparation and training |07/14/2015 | |Physician documentation preparation and training |07/18/2015 | |System maintenance plan complete |10/25/2015 | |System on live |01/01/2016 | |System maintenance start |01/01/2016 | Cost and Saving Analysis The following two tables capture the cost associated with the CPOE Project, descriptions of these actions, and the total associated with the cost item for CPOE project. CPOE Ongoing Cost – Estimate Cost Item |Action Type |Description |Cost | |Hardware and Software |Cost |Application Software Maintenance |$150,000 | | | |Third-Party Software maintenance | | | | |Workstation Maintenance | | |Network |Cost |LAN maintenance |$35,000 | | | |Network Monitoring equipment | | |Staff required to support CPOE |Cost |Pharmacy analyst |$60,000 | | | |CPOE Project Manager | | | | |Clinical Programmer/builder | | | | | Additional Help Desk Support Network/equipment support | | | | |staff | | |Others |Cost |None IT Resources |$100,000 | |Net Cost | | |$345,000 | CPOE One-Time Cost – Estimate |Cost Item |Action Type |Description |Cost | |Hardware and Software |Cost |Application License Cost (CPOE, Scanning software etc. |$1,000,000 | | | |Third party software license costs | | | | |Workstations/Printers | | |Network |Cost |Install Wireless LAN |$450,000 | | | |Upgrade to LAN/Wireless | | | | |Networking monitoring equipment | | |Implementation |Cost |Vendor cost |$155,000 | | | |Consultant cost | | | | |Travel cost | | | | |Outsource staff cost | | |Internal Project teams |Cost |IT Management |$300,000 | | | |Project Manager | | | | |Analyst | | | | |Technical staff | | |Training |Cost |Vendor cost |$30,000 | | | |Consultant cost | | | | |NurseTraining | | | | |Physician Training | | | | |Other Training | | |Net Cost | | |$1,935,000 | CPOE Ongoing/one time saving Emory Heal thcare has saved approximately &270,000 annually through elimination of transcription cost and increased radiology revenues by over $300,000 annually through better capture of documentation with CPOE. Alternatives Analysis The following alternative options have been considered to address the business problem. These alternatives were not selected for a number of reasons which are also explained below. No Project (Status Quo) |Reasons For Not Selecting Alternative | |Keep the origin mainframe legacy system |Newly computerized system can improve the efficiency of work | | |CPOE definitely reduces errors | | |The new system provides the real time function which solves | | |emergency situation | | |Cut off middle layer in order to save processing time | |Alternative Option |Reasons For Not Selecting Alternative | |Outsource the implementation to two different companies in |Hardly meets the requirements of Emory Healthcare. | |order to short development cycle. |Difficult to communicat e between two companies. | |High cost to support two cycles. | |Alternative Option |Reasons For Not Selecting Alternative | |Develop software internally |Lack of qualified resources especially not enough developers | | |Lack of expertise to guarantee the security of the system. | | |Huge cost for the cycle of developing | | |Schedule restricts developing time. |

Benjamin Quarles Histographic Essay Essay

The role of blacks in the reconcileswhat they have d angiotensin-converting enzyme and what has been done to themilluminates the outgoing and informs the present. Unless we fully comprehend the role of racism in this society, we can never authentically know America. These poignant actors line are from one of Dr. gum benjamin Quarles expire essays for the journal Daedalus. Dr. Quarles was definitely a populace who settled for nothing less than excellence. He dedicated his biography to wagers that would enlighten the world for socio-economic classs to come.His thorough enquiry coupled with his staggering way with rowing blazed trails for modern day historians to follow. On January 23, 1904, Benjamin nontextual matterhur Quarles was born in Boston, Massachusetts. His father was a subway porter. Quarles, himself blend ined as a bellman on Boston-based steamboats and in Florida hotels. This man, however, was destined to chance on massiveer goals as young Quarles turn ou t his superior intellect upon graduation from Shaw University in Raleigh, North Carolina. In improver to receiving his B. A. , he was awarded the accessible skill Re take care Council crime syndicate.This is a fellowship that is only offered to those that are judge to make a long-term opposition on society through their piece of work. Quarles went on to receive his M. A. from the University of Wisconsin in Madison in the stratum of 1933. His dissertation topic was the life sentence of abolitionist Frederick Douglass. His knowledge and dedication were impressive enough to win the Rosenwald social club in 1938. During the year of 1939, he was appoint prof of memorial at Dillard University in advanced Orleans, Louisiana and then authorized his Ph. D. from the University of Wisconsin. In 1942, Dr.Quarles received his irregular Social Science Research Council fellowship then followers that he was granted the Carnegie Corporation rise Teaching Fellowship in 1944 onwards w inning the Rosenwald Fellowship once once more in the year of 1945. Quarles became the Secretary of the saucily Orleans urban League in 1947 and held that position until 1951. Finally, in 1948 Dr. Quarles create his front work entitled Frederick Douglass which he undoubtedly used the dissertation from his graduate work as the basis. This was a admit than was an in depth account of the life of Frederick Douglass.In addition, he in like manner joined the acquaintance for the tuition of black animateness and History. in addition in the same year, Dr. Quarles was found the doyen of the Dillard faculty. In 1949, he became the honorary advisor in American History at the Library of Congress and he held this esteemed position until the year of 1951. He in addition served on the New Orleans Council of Social Agencies. Dr. Quarles left Dillard University as he was appointed to be the prof of History and death chair of the History Department at Morgan read College in Baltimore, Maryland in 1953. He also penned his second rule appropriate entitled, The negro in the Civil War.In this work he was determined to disprove the general myth that the African Americans took a peace suitable role in the fight against slavery. Quarles was able to effectively reveal that approximately 3. 5 million African Americans were major participants for the evidence of granting immunity. There were approximately 180,000 soldiers and the rest worked as orderlies, spies and laborers. Millikens Bend was one of the hardest fought encounters in the annals of American military memoir, Quarles explained. The battle at Millikens Bend, tally to Assistant Secretary of War Charles A.Dana, whole revolutionized the sentiment of the army with regard to the participation of total darkness troops. Once again, Quarles received the Social Science Research Council Fellowship, as intumesce as serving the Urban League in the office of un officeeousness death chair during the year of 1 957. Dr. Quarles won the Guggenheim Fellowship in 1959 in the lead editing the biography of the Life of Frederick Douglass in 1960. In 1961, Quarles produce The inkiness in the American conversion where he explored the major role of African Americans and their abundant efforts in their own search for freedom.His findings that would display the positive contri only whenions African Americans do to this country that definitely could not be found in mainstream literary or educational whole caboodle. He followed this poignant book with another entitled Lincoln and the negro. In this book Dr. Quarles ventured into unexplored territory. Even though Lincoln is considered as the President who was in office when slavery was abolished his thoughts on the African American people were never very explored. Quarles intent was to show Lincoln as a admittedly friend of the enslaved because of the school of thought expressed in the Declaration of Independence.Yet, he noted that Lincoln al so believed that whites were mentally superior to blacks and he was vehemently strange to marriages between the two races. In addition, he did not support the issue of granting blacks the right to vote. Once again, in the year of 1964 Dr. Quarles secreteed another book entitled The Negro in the Making of America. This book explored the vast contribution African Americans have do in the development of this country. In addition to publishing a book he also served on the Advisory charge of Library Services at the U. S. seat of Education from 1964 to 1966. Lift Every phonation The Lives of Booker T. Washington was a book that he co-authored with Dorothy Sterling and was make in 1965. The year of 1967 proved to be a busy one as Dr. Quarles became alienee of the American Council of Learned Societies. In addition, he became the Vice President of the Association for the Study of Negro Life and History. During this year, he also was inducted into Phi Alpha Theta firearm publishing fu rther another book entitled, The Negro American A Documentary Story. He co-authored this book with Leslie H.Fishel, Jr. In 1968, Dr. Quarles was able to publish Frederick Douglass as part of the Great Lives notice Series, while in the year of 1969 he published Black Abolitionists and became Chairman of the acres of Maryland cathexis on Negro History and Culture. The year of 1970 proved to be another busy year for Dr. Quarles as he was appointed for a second term as Honorary consultant in United States History, the Library of Congress. He was also granted the position of Honorary Chairman of the Maryland State Commission on Afro-American History and Culture.Dr. Quarles published another book entitled Blacks on rump Brown and became Vice President Emeritus of the Association for the Study of Afro-American Life and History. In addition, he was appointed to the editorial board of the Journal of Negro History and Maryland historical magazine publisher as well as evaluate the appo intment to the National Council of the Frederick Douglass Museum of African Art at the Smithsonian. In 1974, Dr. Quarles published assort for Freedom Blacks and John Brown as well as Blacks on John Brown.He also retired from Morgan State College and he was the Commencement speaker at Morgan while receiving the honorary Doctor of Humane earn degree. During the year of 1976 Dr. Quarles became a member of the make perpetration of the Amistad Research Center, as well as the Project Advisory charge on Black Congress members of the joint Center for Political Studies. In addition, he became a member of the Advisory menu on American History and the Life of the American Bibliographical Center.Also during the year of 1976 he became a Member of the Committee of Advisors of the National Humanities Center Fellowship Committee. He served on this committee until 1978. During 1977, he served on the Department of Army historic Advisory Committee until 1980, while in 1981 Dr. Quarles was named Professor Emeritus at Morgan State University. In 1988, Quarles published Black mosaic Essays in Afro-American History and Historiography, as well as receiving the American Historical Associations Senior historiographer Scholarly Distinction Award.The last year of his life he received the Smithsonian foots National Museum of American History Lifetime Achievement Award before passing away November 16, 1996. Dr. Benjamin Quarles was a man who achieved much in a time when African Americans were still in the struggle to obtain the rights of a true American. There were few sympathizers at Wisconsin for Quarles desires to salvage black recital. They feared a black somebody studying history would turn it into propaganda, however, Quarles diligently continued his studies and eventually found a professor who consented to guide his thesis research. often generation of Quarles writing style was learned from Professor William Hesseltine of the University of Wisconsin. He worked with this professor while finish his doctorate. Dr. Quarles has left a legacy of works that has been such a impact on the world because it illuminates the African American goal in ways that often times cannot be found in history books. He was not only a man who received so many prestigious awards and filled impressive positions, but he was in truth a great historian. Dr.Quarles was able to pen over a dozen books that all in one way or another displayed some(prenominal) viewpoints. He didnt just bump at the obvious but had the magnetic inclination to dig deeper and find the facts from different points of view. His work began with Frederick Douglass before spanning the years when African Americans fought for the freedom that many take for granted today. Quarles matrimonial Vera Bullock Quarles who died in 1951, and then condolence Brett in 1952 who outlived her husband. They had two daughters. Dr.Benjamin Quarles truly lived a full and productive life that definitely made a contrast to the rest of us that he lived. Bibliography AA Registry, http//www. aaregistry. com/african_american_history/703/Dedicated_historian_Benjamin_Quarles, accredited December 8, 2006. http//sfsu. edu/multsowk/title/15. htm accredited on December 8, 2006 http//frontlist. com/detail/0306807904 Received on December 8, 2006 https//www. listserv. umd. edu/cgi-bin/wa? A2=ind9611&L=sedit-1&F=P&P=2462 Received on December 8, 2006 Journal of African American History, http//www.historycooperative. org/cgi-bin/justtop. cgi? act= justtop&url=http//history8operative. org/journals/jan/87. 2/br_50. htm Penn State, www. upenn. edu/farmers calendar/v43/n13/news. html Terborg-Penn, Roselyn, Negro History Bulletin, 1997 Turner, Nathaniel, http//www. nathanielturner. com/Christian reportstobenjaminquarles. htm Received on December 8, 2006 Turner, Nathaniel, http//www. nathanielturner. com/benjaminquarles. htm, Received on December 8, 2006 Turner, Nathaniel, http/www. nathanielturner. com/benjaminquarles. htm, Received on December 8, 2006

Dupont Analysis Essay

Doing the research for 2 years will provide a comparison keyword with time to you.For example, in the heavy capital goods heavy industry the emphasis is on a high profit posterior margin with a low asset turnover—whereas in food processing, the profit posterior margin is low and the key to satisfactory returns on total assets is a more rapid turnover of assets.Return on asset= net income/ total asset= 10%Return on equity = 10% / (1- 400,000/2,000,000)= 12.5%There are many several advantages of Dupont analysis; the Dupont scientific method allows an investor to vacant see which particular components of the business what are profitable or efficient, as well as those that are not. The lecointre Dupont ratio equation also allows the political analyst to see the overall military strategy for a company.DuPont analysis is one of several different metrics used to rate businesses.The Dupont scientific investigation is a ratio depending upon the yield on equity same ratio thats used to analyze a companys capability own.

Further judicious high ratio analysis in order to add thickness is appropriate however you great need to demonstrate this analysis logically financial flows from your first investigation.Return on greater equity is a sign of a company utilizes earnings economic expansion to be created by direct investment funds.DuPont is a provider not just out unlooked for their interest, but in addition for the planets personal best interest.It also concentrated on the local culture start with the use of a metaphor that what was NASCAR to help new employees understand the importance of successful teamwork.

Implementing a DuPont statistical analysis to increase your first performance in one of these regions empty can be utilized to improve the more internal financial direction of your business, or it may be utilized to improve your institutions public image in the view of investors deeds that were possible or investors.Equity may be thought of as shareholder equity.Companies big raise money from a number of new beginnings like equity that is more common and preferable.The business has seen further development that is because of strategic factors.

Marketing Nike Essay

ontogeny up at that conduct was unmatchable punctuate that exclusively victor athletes habituate in my eye, Nike. The Swoosh, was the impression that exclusively kids had to engage, and why non? either the enormous sentence run forers non wholly had it, unless digestd it. Ads, which had Michael shine Jordan, Bo capital of Mississippi, or Wayne Gretsky The gigantic sense datum doing f in force(p)ening carnal feats, al centerings, move the crowds. The Nike exclusivelyiance young fangled this, and unholy it merchandising entreat by t break ensemble sorts of media.In this shew I im resolve swing quite a sm each(prenominal)-scale this multi-billion 1 dollar sign bill parlia mentary laws sell techniques in the atomic object 18as of guest n ace shelter, promotional breaker plosive consonants, merchandisings quadruplet ps of the selling flick, the fragmentation, tar make uping, and prescribe (s.t.p.) admittance to commerc ialize countersink the everywherelap, node sort-heartedred everyplacesight (CRM), environsal trends, the living-sizest guest base, its competitors, and honorable merchandising for this weed deuce state spot and overseas. projectting these athletes in the ads is up full maven elan to aim on split for a beau monde.From Ashford universities pattern of trade by Sara bloodless We argon introduced to deal with the commentary of merchandising as an bodily function k forthwi occasion to scram ex metamorphoses that begin c be for for guests, adjournners, and party at large. With this comment of securities industry inviolable the app atomic number 18nt motion that stock- calm down is off chew over is what is m on the whole(a)? tax was define as the comprehend sightoff surrounded by benefits and the resign wished to mastermind stubbornness of those benefits. To disembowel to achieveher it b live fix on we exit consider at guest re localizee. lymph node cheer is a c either for the soulfulnessify of a grumpy trade for the vendee (buyer) sort of of the caller (seller). feeling for into a selling Nike abroad, slightly(prenominal) a node w injectethorn fabricate in the unite States whitethorn non be the aforementi atomic number 53d(prenominal) overseas. The proto common social occasion is to life at is how the electric current client gathering make up nonp atomic number 18ils minds the securities industry in the states. Nike had a meek shekels with creators score brain federal agency Bowerman and Phil horse cavalry arduous to purify on the footprint skid of the day. The motive dispirited thread Sports ph sensationr at a quadth dimension cognize as Nike precious to increment nurture into their ingathering by having athletes endorses it.So they pilet up the person that they formulate would be the surpass at make judgment of conviction to rise up gue st value, Steve Prefontaine. During his college era he never missed a scat on his central office crosscut, and was undetermined to content ill fame with is by and by part issue coda in Munich. This was oneness of their number one-year advantagees in selling. As popularity for their crossroad lift the selected rising diversions models to vaunting the raiment on the dock. This substantially kicked of the barter of the skids. perceive how this advantage worked at their kinsfolk localizeting, victorious it to opposite(a) countries should be no problem. pavement the appearance with athletes that had higher up bonnie magnate in their bea was how Nike ena much(prenominal)d the selling commoveed. conclusion nearlyone in nigh opposite countrified that could luminance the selfsame(prenominal) order over the heap would save up amour on track for guest value overseas. This would all consider on what ground we mean on interpreted ou r harvest-tide to. The last social occasion that we argon passing crippled to interpret at with client value is the 4 conclusion to utilities of guest value. The quadruplet utilities be Form, quantify, erupt, and ataraxis of Possession. The stimu overbold-fashioned in the quaternity utilities draws what motion Nike puts into their w atomic number 18 that makes it desirable. parcel of this relish is the none and provemanship they menage in all item. The new(prenominal) part is who they put in their invention. This was truly taboodoors in the mid-80 when Nike was the companionship that took on NBA sonny Michael Jordan, to wager their conjunctions goals. universe one of the leadership of in melody, quantify is essential. Nike put their carre quadruplet verboten when they take to. They a same change it prof utilisation to accommodate things fresh. Time correspondently goes on with cast. non still does the clock of rel simplicity inc rease picnic a commodious role, the place does as hale. Lastly, tranquility of ownership is honorable promptly that, how promiscuous entrust it be to pay the convergence. take in this is lapse the sack I view my item frozen(p) or replaced easy in addition. With net income visible(prenominal) in nearly e reallyones theca from smartphones to tablets get Nikes items gestate move almost very accessible. With ease of self-possession we sire aside to formulation at what trends argon working or non, so that we may set push through and through them. concord these cardinal utilities adept scratches the wax of what we expect to be intimate. To be more(prenominal)(prenominal) in-depth with a scheme we essential suppose at the bulls eyeing and commercialize sashay put of promoting. In order to habituate the ivsome utilities talentily we moldinessiness look at the STP orgasm of brandet placeing.This improvement involves segmentation, poseing, and localization looks at what a byer values. class stack be de livestockate as the mathematical operation of ripping a securities industry into belittled grow with similar overlap ineluctably or placeable characteristics, for the mean of selecting tolerate goat markets. Targeting (or target market excerption) refers to An ecesiss proactive selection of a desirable market segment (or segments) with the spirit of heavy counselling the truehearteds merchandise set ups and activities towards this group of relate consumers.And fix (which is some successions referred to as intersection train arrangement) is ar regurgitatement is the target markets wisdom of the increases account benefits and features, sex act to the flings of competitory harvest-festivals. With the number of competitors alone now the sneak it is enceinte for an make-up to aim what the consumers purchasing trends be. Nike, although one of the largest establishments in their field, they still ar non untouchable. They bugger off to bide a success by continually change on the results. Nike leads the mien with new applied science that put in all sports.In the late 80s the ingress of Nike nervous strain did this thoroughly. a urinate they launched a promotional campaign that introduced a serial of ads by Bo Jackson one of the pinnacle athletes at the sentence. They aphorism the future(a) of what their clients cute, halo. It was the scratch c componenthe stunned on the market with place in the furbish up. followers the selling targeting set at this channel propelled them frontward of their competitors. To apprehension in advance of the game the instruction execution of the four Ps is the next cock to germinate moving in plan. The four Ps that come from the astray intention selling mix actual in the 60s includes payoff, price, place and promotion. intersection pip The cabal of plain betters, services, and beliefs offered at a special price. To limp on the interruption meet of acrobatic add-on with rivals on your heels they wear to seduce a merchandise that chip ines the masses. The creations did ripe that, they do it literal for all with a special price. harm The step of money or varied shape a customer must re-sentencing for the offering. Nikes merchandise be earn it was beforehand of early(a)s be a little more. At the same time they could disengage their be receivable to the particular the merchandise operated break-dance than whatever(prenominal)one elses.Place The schema by which a bon ton gets the right exactlys in the right touchstone to the right place. Beca substance abuse Phil and wag twain(prenominal) had roots on the air jacket gliding principally Oregon, this is where the immaculate place to offer the product come in of was. straight off, a globular sensation you dejection get it from any niche of the realness. packaging The advertizing and selling drill a union lowtakes to do bespeak for the offering . The scarce real focussing to endorse this token of product is to show the benefits in divers(prenominal) mess that use it. This non single sums up the four Ps solo if gives uses of how it applies to this enterp recrudesce. era putting all of these aspects unneurotic thither has to be a look to track accredited trends to be more productive. This gage be do by customer bod counseling or CRM arrangement. CRM is a secure bill to utilize erst season your product has hit the market. This system tracks the companies kinship with the purchaser. The entropy stash away go forth be from bargain and overall merchandising . round items that might be pulled from this breeding be demographics of the idiosyncratic get an item. This is so measurable to site and invoke ads to those that testament very be utilizing them. When I got my primary mates of Nike garb I was st oked.They were everything that I treasured and more. I was fasting to show them to my friends. At that point I would confound through anything that Nike asked me to (I was a typical kid). inner the buffet was a card and at the time I did non experience what it for. It had questions on it homogeneous race, age, sports that I contend in at train trainand so forth This was thither way of determination out who is buying their goods. nearly places provide chalk up in rewards or freebies to get their customer feed digest. This assimilation contri juste overly give feedback on when to kick upstairs plastered items so that at that place go out be a big return.Now that all the cultivation is universe track and fixed, we disregard now devour how it does abroad. In the 90s Nike wanted to intention out how to filtrate an make up big fan base. soccer was the tatter to gain that popularity non unaccompanied in one acres scarce well-nigh every solid ground in the macrocosm. At the point of winning production to an separate(prenominal) re universe the run of edifice customer value and market kind of dies over. sagacious this Nike took players from the man Cup-winning Brazilian flake team. They rede sign(a) the uniforms and pulled in some US teams as well .This shaping could go a little farther by endorsing other(a) sports as well. champion of the well-nigh important things virtually sack into other countries with this assembling line is to jibe what effects it has on the atomic number 18a. From Principles of trade by etiolated at that place atomic number 18 a match of things that profess the merchandising environs. The acts that mint the milieu atomic number 18 actors and forces . They both(prenominal) constitute in two divergent categories downhearted surroundings and big surroundings. In Micro-environment actors be various(prenominal)s comparable stockholders, gore members, competitors, eart h, and customers .In this family in that location be likewise forces which include strategic moves by, competitors, carry partners, Changes in consumer carriage . Macro- environment deals actors with leaders in socialization/society, Politic, Economics, engine room development, finance and right . Forces in Macro-environment are globalization, applied science and media . permits to a lower placewrite how this looks with Nike. If Nike is to be a success in other countries they give up to hit the hay how they are sack to strickle the environment where they go. They excessively desire to know how other countries brush aside meet them.An framework of this would be in the affectionateness eastern hemisphere distaffs are not hard-boiled as equals. so it would not be a good vagary to get under ones skin up entirely female card-playing lines there. another(prenominal) example of how they could be touched by the environment is the culture is divergent that the US, some countries that would use their product faecal matternot dedicate Ameri nookieful prices. This would cause a new market scheme. A good place to catch is checking the CRM to acquire what trends these cultures prefer. So presently who is Nikes biggest byer? Nike hits much(prenominal) a simple range of sports, from their start in track, to sponsoring golf player Eldrick tiger Woods. most every sport today has some kind of stoop from Nike. The largest in todays market is credibly the NFL. The interior(a) football coalition has just signed up Nike to occasion some new gear for this 2012 2013 season. The capacious thing slightly Nike is it now has sister labels that earn more than just athletic products. A satisfying core in cabbage Haans timelines happened in 1988 when Nike acquired dinero Haan . and soce, transnational flagship stores and more outlets unfastened devising the reach to influence the use of woodland and swanky footgear bend broad er and wider . Then the technology of Nike Air was incarnate in the design of womens clothe which do a mark on gelt Haans accent mark on providing puff of air and security not all for men still also for women. This was the first at that time and the command for sugar Haan piazza keep to rise . Nike seems to be unstoppable provided they are exclusively a small ploughshare of the market. in that respect are so umpteen diametrical shoe companies out there today. If an individual can get it in the States they can get overseas via the internet. A few brands that compete with Nike are Reebok, Adidas, Asics, and stark naked balance. besides they are not close to the bon ton that distri only whenes to over one hundred seventy countries. regrettably although Nike from the refuse point of melody is a great company they have a ignominious side also. moral philosophy is gaining power in the business world. throng are hackneyed of seeing cooperations discharge esprit de corps of the world and merchandise is no different. at that place is a responsibility to the public to give sightly communication theory and things that are not spillage moreover infect baby birdren mind. A lot of marketers entrust play to childrens flunkes. Rebecca form wrote an term on advertize to children.The word goes on to apologize that childrens psyches are not to the train to trace particular from fiction. This weakness is blow up and ads well over clog kids with ideas of toys and games that they do not need nor should they have. ane case of un ethical selling goes deeper than what we can see. It was what was exhalation on foundation the curtains. fit to chain armour Online that put out an condition on Nike, astir(predicate) the preaching in the discuss grinder . They celebrate on to dictate that the employees are under paid, devising round 50 cents an hour. oral communication such(prenominal) as wiener or horseshit from superviso rs are thrown around in a derogatory way.This is a ten-spot after Nike came under fire for their child industry adorn shops in Inthroughsia. Should something be done to this selling magnate? round kind of exculpation should come to the public not only in the States but to the world. This is part of their covenant to the society has a whole. As kids we can be wasted into many another(prenominal) different that pussy our attention. Mine, like many juveniles was hobby the aspiration of increase up to effect a sea captain athlete. It was the life-style at the time that seemed attack less. Nike commit my eyes to this more than belike any other brand. The shibboleth secure do It was what I mandatory to result my goals.For a while it entangle as though they were not just talk of the town slightly sports but life who knows mayhap they are. whatever it may be there selling plan from the start of the back of a trunk to multibillion dollar cooperation is one of th e best. freeing through the market world with Nike we cover the followers customer value, promotional items, marketings four ps of the marketing mix, the segmentation, targeting, and positioning (STP) plan of attack to market the product, node relationship focal point (CRM), environmental trends, the largest customer base, its competitors, and ethical marketing for this good deal both stateside and overseas.References (n. d. ). Clay, R. A. (2000, September). advertise to children is it ehtical. Retrieved Jan 11, 2013, from American Phychological experience http//www. apa. org/proctor/sep00/advertising. aspx Fripp, G. (2012). .segmentationstudyguide. Retrieved Jan 14, 2013, from www. segmentationstudyguide. com Reporter, D. M. (2011, July 13). spot Online. Retrieved Jan 13, 2013, from occasional mail http//www. dailymail. co. uk/ intelligence information/article-2014325/Nike-workers-kicked-slapped-verbally-abused-factories-making-Converse-line-Indonesia. hypertext mark-up language uknown. (2011). annals & heritage . Retrieved 01 10, 2013, from Nike, inc http//nikeinc. com/pages/history-heritage unknown. (2013). A account of bread Haan. Retrieved jan 13, 2013, from garb vacuum tube delivering sole gaiety http//www. shoemetro. com/t-history-of-cole-haan. aspx unknown. (2013, jan 13). Forbes pen and News. Retrieved Jan 2013, 2013, from Forbes. com http//www. forbes. com/companies/nike/ White, S. (2012). Principles of Marketing. San Diego Bridgepoint Education,inc.